Coronavirus could spur the biggest economic contraction since World War II, impacting every industry from finance to travel & tourism. Yet fashion, due to its discretionary nature, is particularly vulnerable. The impact of COVID-19 has resulted in complete halt due to the nationwide lockdown. Fashion & lifestyle brands have been hit hard by this storm, as all stores remain shut and only now the e-commerce deliveries have resumed. Many brands have been forced to shut down their businesses or downsize their workforce as there is no source of revenue during these challenging times.
As soon as the lockdown was announced by the Prime Minister, the entire staﬀ and karigars were ensured that they are essential for the business to run smoothly, and hence will be payed the entire salary for the upcoming months. However, all young brands are depending on sales in order to fund the employees and production of future collections. What better time to support your local brands than now?
We believe that our karigars are the foundation of the brand and it is important for us to stand together and support them. They have families that are dependent on their income to aﬀord basic necessities such as food and shelter. The future remains uncertain, and there is no assurance as to when this will come to an end. But, we are all in this together, and now is the best time to be one and help those in need.
To help our karigars sustain their daily lives, we have decided to donate 100% revenue from all products on sale, to our karigars. With this, our only hope is to support the fashion fraternity and those in need to get back on their feet.